Holistic Prevention in Focus: A Retrospective on myline Deutschland GmbH at FIBO 2026

At this year's FIBO 2026, myline Deutschland GmbH presented specialized solutions for the fitness industry at stand 8E31. With a focus on the evolving health market—where members increasingly seek structure and sustainable results—the experts from myline Deutschland GmbH demonstrated how studios can transition into premium health providers through digital prevention concepts.

Innovative Concepts for Practice

The core of the exhibition focused on the combination of nutrition, movement, and modern digital support. The myline Deutschland GmbH showcased its proven brands and programs designed to assist studios in attracting new target groups and managing increased revenue.

A vital aspect was the presentation of certified solutions according to §20 SGB V. The myshape program was introduced as an 8-week nutrition program, offering premium-level training support through daily recipes, individual coaching impulses, and automatic success tracking. Complementing this, myfitness was presented as an innovative 8-week movement program. This concept combines movement, health, and mental strength into a holistic approach that is supported by health insurance providers.

Value for Studios and Professionals

The showcased solutions aimed to facilitate the transition from a pure fitness studio to a comprehensive health provider. By linking nutrition and movement with digital accompaniment, studios can lead their members toward measurable results. The scientific foundation provided by experts such as Prof. Dr. Stephan Geisler and Dr. Moritz Tellmann underscores the ambition to integrate predictable and scalable prevention into daily studio life.

For operators of fitness studios and physiotherapy practices, these concepts offered the opportunity to strengthen customer loyalty while simultaneously increasing revenue per customer through subsidizable programs. Through this presentation, myline Deutschland GmbH demonstrated how modern prevention can be successfully integrated into existing business models.

Further information regarding the portfolios can be found on the official website: https://myline-b2b.de/