KRR Groceries GmbH at FIBO 2026: A New Dimension of Protein Intake

At this year's FIBO 2026, KRR Groceries GmbH presented innovative concepts that challenged the status quo of sports nutrition. The young founding team from Essen demonstrated how functional ingredients can be combined with flavorful, everyday products to make fitness nutrition more accessible.

Refreshment Meets Functionality

The focus of the exhibition was a new generation of high-soda protein drinks. Through their brand NXTUP, KRR Groceries GmbH presented a solution for those looking to integrate protein into their daily lives in an uncomplicated way. The showcased products, including NXTUP Bluebeery-Cassis, NXTUP Strawbeery-Kiwi, and NXTUP Mango-Pfirsich, combined the effervescence of a carbonated lemonade with the functional benefits of a protein shake.

Each variety provided 20g of high-quality whey protein isolate while maintaining zero sugar and being lactose-free. With only 85 calories per unit, these drinks offered a light alternative to traditional shakes. A significant highlight was the concept of enjoying protein without the need for a shaker or the typical issue of clumping. The combination of a favorite soda flavor with high protein concentration made the products interesting to a wide audience.

A Modern Approach to Lifestyle

The solutions presented were relevant for trainers, studios, and fitness enthusiasts alike, as they presented the topic of protein intake in a modern, light manner. Instead of relying on heavy shakes, KRR Groceries GmbH offered a refreshing alternative that directly addresses the lifestyle of its users.

The appearance of KRR Groceries GmbH at stand 11.1H59 served as successful evidence of the company's goal: to make fitness nutrition simpler and more flavorful. The connection of refreshment, fitness, and lifestyle through NXTUP High-Protein-Sodas left a positive impression on the exhibition visitors.

Further information regarding the range can be found at https://nxt-up.de/.